Indian Trap is an amalgamation of diverse musical influences and draws inspiration from Traditional Indian, Latin, Afrobeat, World Rhythms, Ambient Spiritual Soundscapes and Bollywood Punjabi sounds. He infuses different genres and styles, like Reggaeton. Denbow with Punjabi Bhangra sounds that he calls ‘Punjabi Denbow’. And Latin with Indian Trap & hip hop elements that he’s calling Latin Indian Trap.
Jay Singh, also known as J2 the hit record producer and composer is the man behind Indian Trap. Coming from a musical family, Jay AKA Indian Trap was first introduced to music at the age of just seven. His father was one of the first pioneers of Bhangra music in the United Kingdom and both his grandfather and great-grandfather were celebrated Tabla players. Jay first burst into the scene when he won the prestigious Ministry of Sound DJ Idol Competition in 2002. Since then he has produced and remixed songs for many reputable artists including LL Cool J, Beyonce, Lady Gaga, Lil Wayne, and Madonna.
Powerfully establishing himself in the pop world under the J2 moniker with his hit single "Dare La La La," which he co-wrote and produced for Shakira's 10th studio album, the track debuted in most of the top 10 lists around the globe. A reworked version was released as an official theme song for the 2014 FIFA World Cup titled "La La La" Brazil," which is featured on the One Love, One Rhythm World Cup album.
The song was also featured in a T-Mobile commercial and on Shakira's Activia Commercial, which became the most shared advertisement of 2014. His J2 songs can be heard in over 100 movies, trailers, video games, TV Shows, and advertisements. Collectively his songs have garnered more than 100 Million Streams across YouTube and all other major DSPs.
Over the past three years, Jay has developed and built his Indian Trap moniker and iTrap Record Label that will house and release artists with his signature "Indian Trap" sound. He is excited to present you with new music and his artists in 2020.